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Business Research Methods, by Christina Quinlan, William G. Zikmund
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Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's. This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
- Sales Rank: #7032581 in Books
- Published on: 2015-04-01
- Original language: English
- Dimensions: 10.83" h x .59" w x 8.54" l, 1.15 pounds
- Binding: Paperback
- 704 pages
Review
1 Introducing Business Research 2 Developing Research Skills 3 Understanding Research Philosophy 4 Understanding Research Ethics 5 Understanding Research Methodology and Design 6 Developing a Research Proposal 7 Reviewing the Literature 8 Understanding Research Methods, Populations and Sampling 9 Using Secondary Data and Archival Sources 10 Using Observation 11 Using Interviews and Focus Groups 12 Using Questionnaires and Scales 13 Managing Data and Introducing Data Analysis 14 Analysing Quantitative Data 15 Analysing Qualitative Data 16 Drawing Conclusions and Presenting Research
About the Author
Dr Christina Quinlan is a social scientist. She has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years. She is interested in both quantitative and qualitative research and she has a particular interest in visual methods Christina published a book on women's experiences of imprisonment in Ireland in 2011 with Irish Academic Press. Her current research interests include: Qualitative and Quantitative Research Methods, Image Based Research, Feminist Research, Media and Communications, Social Control, Prisons and Penality, Narratives of End of Life Experiences, Cross Cultural Communication, Development Issues, Poverty and Marginalized Populations. William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators' Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.
Most helpful customer reviews
0 of 0 people found the following review helpful.
written by an very intelligent person whom I doubt very much is a 'professional ...
By Keenan Walker
Business Research Methods This a marginally helpful book, written by an very intelligent person whom I doubt very much is a 'professional author'. There are numerous typos in both the text and the sidebars. Sometimes references to tables and articles within 1-2 pages of the text left me wondering whether this book was even edited! Christina Quinlan is an "European author"; i.e., notwithstanding that she's from Europe, there is virtually NO reference to indicate diversity was considered in writing this book! There are several "philosophies" offered in the text; aside from feminism, this book might as well have stated "all research was developed by white males but women have a voice, too..." Forget that there are numerous other cultures that have contributed to research literature: none are referenced here nor included in the examples. I take pride in only paying US $24 for this book and look forward to it being the first textbook I've sold in years.
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