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Schiit Happened: The Story of the World's Most Improbable Start-Up, by Jason Stoddard
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For everyone who didn't win the venture capital lottery, for everyone who wasn't born with a trust fund, for everyone who doesn't have rich relatives... This is the story of how real start-ups work. This is how to turn a dream into a multi-million dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor. Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story. Here’s to your own stories—and your success!
- Sales Rank: #1053569 in Books
- Published on: 2015-06-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .87" w x 6.00" l, 1.25 pounds
- Binding: Paperback
- 382 pages
About the Author
Jason Stoddard is the Co-Founder of Schiit Audio, a serial entrepreneur, and an award-winning, published science fiction novelist. He is presently active in Schiit Audio and in his marketing company, Centric/Agency of Change, and his fiction books are available through Prime Books and Penguin Group. Mike Moffat is the Co-Founder of Schiit Audio, and a recognized leader in the field of digital audio. His former companies include Theta Digital and Angstrom, which pioneered digital audio for high-fidelity and home theater applications.
Most helpful customer reviews
7 of 7 people found the following review helpful.
I really love this Schiit!
By Randall Morgan
I read this on my iPad in two days, been a while since a book has grabbed me like this one did. It is fun, informative, eye opening, inspiring and...fun. I own and love many of their products and am delighted to read about them. Much of the tech discussions were a bit over my head but that's a good thing. This five year old company is on the crest of the wave of the 'next big thing' in the exploding personal/portable AFFORDABLE audio market. I am close to 60 and have spent a small fortune on fairly high end, mostly vacuum tube, audio gear, buying & selling on audiogon for 12 years. Now I'm into headphones. My family is especially happy about this! I ripped my 2500 CDs to external hard drive years ago which unburdened me of 300 lbs and ten large boxes of CDs. I have enjoyed my bifrost uber/ lyr set up as much as anything. This is my first Amazon review. No Schiit.
3 of 3 people found the following review helpful.
I'm Glad Schiit Happened
By Tech Titan
Jason has a good writing style that can impart lots of technical information you may not understand but keeps you engaged anyway. I own several pieces of Schiit audio gear and it's good, um, stuff. The philosophy of the company to build quality gear for reasonable prices, all from parts manufactured in the USA, is really something I can appreciate. The fact their gear all sounds fantastic makes it a no-brainer to buy. Reading about how it all came to pass is a neat window into the company and has some pretty funny parts along with the serious stuff. Even my non-technical wife is enjoying the book. I think she's taking notes on Jason's business plan, so no telling what she'll be starting up next week.
2 of 2 people found the following review helpful.
A Fun and Easy Read on the Birth of a Great Company
By Ryan T. Acree
This is a great read and an excellent back story of the founding of Schiit and development of their products. It is a fairly easy read and filled with personal history and inside stories you never get to hear in the growth of a startup or in the development of products we love. It also has great marketing advice and I enjoyed reading about Jason's marketing philosophies and the direction of Schitt. I also liked hearing the stories of problem solving in both in the development of products as well as solving problems and growing pains with growth of the company as they went from building products in their garage to renting a huge industrial space with many employees. Jason is flat out honest and you can tell really cares about the quality of products they make and not what products they are going to shove down consumers throat of what they think they want - and I would guess this idea also is the same with all the Schitt employees.
I would almost give this book 5 stars, except I think needs some further editing to make things flow better. It also gets very technical at times that I did not quite understand (how is a JFET different than a MOSFET again?), but that is why Jason and Mike are such the electronic geniuses they are and why their products are so great and in such high demand.
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